MOBILE-BANKING PENETRATION IN RURAL INDIA: A STUDY BASED ON UTAUT-2 MODEL

Mob-banking technology is still evolving across all the world, but its spread has been uneven. We prefer to focus on factors that influence actual practice and future use intention. Through uneven mechanical phenomena of mob-payments, India offers us with a suitable arena for analyzing citizens' usage behavior. try comprehend adoption backed UTAUT-2 models in accessibility, transactional convenience, profit post-benefit convenience as have significant mob-banking purpose. The effects dimensions intention are moderated by perceived hedonistic utilitarian objectives. In this research trying find out which factor can affect mobile banking penetration rural how improve rate also propose extra model providing solution.The research's findings help banks important elements online order via platforms